It’s a Jungle Out There!

As a retreat owner or event planner, you have almost limitless ways to market your services.  In addition to traditional marketing channels, like television, print and radio, you also have Facebook, LinkedIn, Twitter, Pinterest, Instagram, YouTube and myriad other social media platforms, as well as search engines like Google, Bing and Yahoo vying for your limited time and marketing dollars.  

To complicate matters even more, new social media platforms are spring up almost daily and even more established platforms are constantly evolving; leaving many small business owners overwhelmed and confused to the point of giving up. 

Yes, it’s a jungle out there – and as in any jungle, it’s all about the survival of the fittest.  The best way to survive is by cutting a clear path between your prospects and your retreat facility or event
At Retreat Central, our goal has always been on providing those within our industry with the knowledge and tools they need to be more successful.  To that end, we’ll be publishing a series of articles in the coming weeks aimed at helping you clear the path to becoming a more knowledgeable and effective marketer.The Marketing Machete series will feature articles on proven strategies and tactics for marketing your retreat center or event planning business, including:

How to Create a marketing strategy

Search Engine Marketing

  • Search Engine Optimization (SEO) 
  • Pay Per Click (PPC)
  • Local Search

Email Marketing

Content Marketing

  • Blogs
  • Newsletters
  • Press Releases

Social Media

  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Pinterest

Online Directories

Video Marketing

Measuring results and ROI

The series will also provide information about cross-channel, and website integration, and will include occasional topic-specific surveys, and a forum where you can engage in conversations with our staff and other readers about a variety of relevant topics. 

We hope you’ll join us on this informative, collaborative journey as we tame the marketing jungle!  

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